Monday, November 16, 2009

The Nissan Qashqai Voted Third in Customer Satisfaction Study

The class leading quality of Nissan's British built models has once again been recognised by the car buying public in the J.D. Power Vehicle Owners Satisfaction Study.

Earlier this month Nissan was celebrating an 11th place overall ranking for the Nissan Qashqai in the J.D. Power/What Car? 2009 UK study, and now this achievement has been complemented by a third place rating in the German survey. Sweeping aside the competition in both the SUV and C-segment classes, the British built cross-over model posted an overal satisfaction rating of 85.8% to finish third out of 113 ranked models.

Blurring traditional class boundaries, the Nissan Qashqai has comfortably bettered SUVs including the Mercedes Benz M-Class, Honda CR-V and Volkswagen Touareg. The Nissan Qashqai also outranked its key competitors in the C-segment, including the Honda Civic, Ford Focus and Renault Menage.

In what is Germany's biggest customer survey, the Nissan Qashqai was the only vehicle in the SUV class to score an 'excellent' rating. A total of 16,425 drivers of 113 models from 27 brands were intervied in the Vehicle Owners Satisfaction Study.

J.D. Power calculated the satisfaction of drivers considering quality, desirability, service and costs, attributing a different weight to each of these categories. The Nissan Qashqai had outstanding results in mechanics, performance, vehicle body and maintenance costs.

The only Japanese brand in the top five, Nissan's quality has been rated as equal or superior to premium badged rivals.

Senior Vice President, manufacturing, purchasing and supply chain management for Nissan Europe, Trevor Mann comments: "Having the superb quality and owner satisfaction offered by Qashqai recognised in such a significant export market is fantastic news. That Nissan drivers in Germany rate our car's quality as superior to the majority of premium badged German cars is a tribute to the UK's design, engineering and manufacturing expertise."

While it featured for the first time in the UK top ten best selling cars list in May 2009, the Quashqai isn't Nissan's only current success story. The recently revised Nissan Note finished third in its class, with drivers recognising large car quality in a small car package. Despite having a starting price of only £9,990, the Nissan Note recorddd an overall score of 83.0 per cent-an identical satisfaction rating to the MINI.

The perfectly formed Nissan Note is built alongside the Nissan Qashqai at Nissan's Sunderland plant, proving not only the high quality offered across the Japanese brand's range, but also the strength in depth of Britain's automotive exports.


Source: www.carpages.co.uk

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